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TOPIC: Big family strategy to cultivate the stage, companies need to correct attitude

Big family strategy to cultivate the stage, companies need to correct attitude 2 months 3 days ago #4413

  • qizhen111
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<P>Sofia was established in July 2003, headquartered in Guangzhou, chairman Jiang Ganjun, April 12, 2011 listed on the Shenzhen Stock Exchange. Sofia development is divided into three stages: 2013 years ago, Sophia to "custom wardrobe" as the leading wardrobe industry leader in the enterprise; in 2012 the acquisition of wood flooring brand Yi Fenuo, November 2013 to create kitchen cabinets Division, the following year In June to set up a "cash meter cabinets", Sophia from "custom wardrobe" to "custom home" role conversion; Sofia 2014 embrace the Internet active distribution of electricity business channels, the official announcement of the layout of the big household strategy in 2015, has invested comfortable Yi Bai, Ningji smart, three-dimensional electronic layout smart home, in March 2017 Sofia and China Crane Group joint venture set up Huaxia door industry, broaden the product category, to achieve custom-made furniture products one-stop procurement, Sophia goal is located in the "big home solution By".</P>
<P>Nature home was established in 1995, headquartered in Foshan, chairman She Xuebin, May 26, 2011 listed in Hong Kong. After the listing of the natural home, respectively, the creation of wooden doors and cabinet wardrobe brand, vigorously opened line store brand promotion, but the doors and cabinet wardrobe business did not achieve the desired growth state, followed by nature to change the operating policy, began to capital through the means of industrial strategy Cooperation or investment in the way of the layout of large home.</P>
<P>Investment in the development of bamboo, investment space wisdom to strengthen the supply channels, in March 2015 the acquisition of cabinet business ALNO, June 2016 acquisition of Guangxi wall layout wallpaper business, the current natural home has developed a number of environmental protection Home improvement product brand keep pace with the strategic pattern.</P>
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